ClickFire Media wanted to shake things up this holiday season, allowing an opportunity for imagination without boundaries. Taking the idea of the expected holiday card a step further, the result was a fully immersive 360 VR experience. Bringing to life creative director Aaron Baxter’s vision, the simulated setting began in a gray austere architectural world, only to transform into a colorful, festive environment through the giving of gifts.

We had to think in 360, design in 360 and edit in 360. From department to department everyone was involved.